PharmaCare Analysis Essay - 3093 Words

Three ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC (Federal Trade Commission) enforces the provisions of this act. Marketing and advertising is an effective way to introduce products or services and to increase sales. However it could also be a tool company’s use unethically. Any information that is likely to mislead consumers into purchasing or using products and services that is deceptive or unfair comes under the radar of the FTC. An example of this, weight loss products, actions have been taken against hundreds of†¦show more content†¦Many countries view differently the advertising of harmful products placing personal responsibility on consumers and regulating what consumers are allowed to indulge in. The US highly regulates some forms of harmful products, allow others, and still give some a pass. An example of this, cigarette advertising, it is only allowed on certain media, excluding television and radio, while alcohol is permitted on all media. Young or uninformed consumers usually fall victim to this type of a dvertising and marketing. The third issue is, Marketing and Advertising Tactics. Companies use all sorts of method to attract consumer from subliminal advertising, to emotional appeals taking advantage of less educated individuals. In 2012 two leading paint companies, Sherwin-Williams Company and PPG Architectural Finishes, Inc., agreed to settle with the FTC regarding charges that they did mislead consumers into believing that some of their paint was free of volatile organic compounds, in other words, harmful chemicals. When a company markets or advertises a product and states that it is free of an ingredient that might be an environmental or health hazard it must not contain or very little (meaning trace), of the ingredient. Another ethical issue example in marketing and advertising tactics, huge drug companies try to influence medical professionals to prescribe their drugs by hosting lavish events and showering doctors with gifts and benefits. Consumers areShow MoreRelatedAnalysi s Of The Launch Of French Beauty And Cosmetics Giant2215 Words   |  9 Pagesaffects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks. â€Æ' Table of Contents Topic Page Number INTRODUCTION 3 ANALYSIS OF BACKGROUND 3 STATEMENT OF SCOPE 3 METHOD 3 SWOT ANALYSIS 4 ENVIRONMENTAL FACTORS 5-8 COMPETITION 8 STRATEGY 8 CONCLUSION 9 BIBLIOGRAPHY 10 IntroductionRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 Pagesrespect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will determine the role of Food and Drug Administration (FDA) in regulatory schemes of pharmacies and determine that whether FDA empower over compounding pharmacies. In this paper, I have to make decision about PharmaCARE that whether the company use of intellectual property of Colberia. After this, I will analyze PharmaCARE ways to useRead MoreLaw 5001755 Words   |  8 Pageswithin their customers’ optimal price points. The second category of stakeholders are the Medicare, Medicaid, and VA patients. These are the main cutomers of PharmaCARE. They are mainly interested in quality customer service as well as top-range products to address their needs (Jennings, 2010). For this reason, they are attracted to PharmaCARE as it continues to prove nbeaten in its advertisements. Further, the workers form the third grouping of the stakeholders. These category form’s PharmaCARE’sRead MoreIllegal Business Practices at Pharmacare: A Review2213 Words   |  9 PagesResponsibility at PharmaCARE by for Course Title: The exploitation of impoverished peoples is certainly not new, but the fact that the practice continues in the 21st century is caused for great concern among policymakers and nongovernmental organizations alike. Exploitation at any level is unacceptable, of course, but when it involves a major multinational corporation and illegal business practices, it becomes a crime that requires effective disposition. This was the case with the company, PharmaCARE and itsRead MoreLeg 500 Complete Course Leg500 Complete Course Essay2942 Words   |  12 PagesLEG 500 Week 2 Discussion The Duty of Loyalty and Whistleblowing  Please respond to the following: * Analyze the duty of loyalty in whistleblower cases to determine to whom loyalty is owed and who shows the greater duty of loyalty. Support your analysis with specific examples. Then, suggest at least one (1) change to an existing law. * Reexamine the  Citizens United  decision in Chapter 1, and determine which of the following groups has the greatest free speech rights: corporations, public employeesRead MoreEssay On Medical Issues In Health Care1289 Words   |  6 Pagesprescription costs affordable for all. Many argue that the American pharmaceutical system should become similar to that of Canada. 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The government gets the funds to payRead MoreEssay about Walgreens; Financial Statement Analysts2248 Words   |  9 PagesAlbertsons, CVS operates more than 6,200 stores in some 40 states. More recently, CVS purchased prescription benefits management (PBM) firm Caremark Rx for about $26.5 billion. Caremark was combined with CVSs PBM and specialty pharmacy subsidiary PharmaCare Management Services, which offered managed-care drug programs to insurers, employers, and other healthcare plan providers, to form Caremark Pharmacy Services. (CVS; 2007) Operations and Product/Services With more prescription drug business goingRead MoreEssay on Dementia in Older Adults2096 Words   |  9 Pagesactions nurses should take on while evaluating patients and treating them. Finally, communication, an important Activity of Daily Living (ADL) is explored and patient/carer advice is presented so as to maintain good health conditions in the patient. Analysis of Dementia According to (Miller, 2009), dementia is the most accurate expression which illustrates the development of cognitive impairment.  ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬It exemplifies the diverse brain anarchies which ultimately lead to severe brain dysfunction (AlzheimerRead MorePaper2790 Words   |  12 Pageslicensing for large scale compounding. In this case, FDA would be responsible in overseeing and hence going a long way in protecting the public from the compounding pharmacies and any fatalities that may arise (Laza amp; kowalczyk, 2012). Ethics in pharmaCare Any company in business must operate under certain ethical standards if it is to portray a moral picture in the eyes of the society. It is these standards that help the company be ethical and therefore live up to expectations of the governing laws